A Mission Statement is defined as “a formal summary of the aims and values of a company, organization, or individual”. Any company, organization or individual worth their weight in shit has a Mission Statement. It’s often a good indicator of the direction and professionalism of an organization. Take a look at Warby Parker’s: To offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses. Isn’t that nice? I’d definitely give Warby Parker my business. In fact, the bespectacled goblin who’s typing these words is seeing the world through a pair of Warby Parker frames. Another satisfied customer.
As someone who is almost entirely rudderless, I admire an organization with the plums to make a formal proclamation of values and direction. The problem with these grand statements is that they often over promise and under deliver. Warby Parker fancies itself as a “socially-conscious” business, but…
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