Nice Things: A Mission Statement

Nice Things

A Mission Statement is defined as “a formal summary of the aims and values of a company, organization, or individual”.  Any company, organization or individual worth their weight in shit has a Mission Statement.  It’s often a good indicator of the direction and professionalism of an organization.  Take a look at Warby Parker’s:  To offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.  Isn’t that nice?  I’d definitely give Warby Parker my business.  In fact, the bespectacled goblin who’s typing these words is seeing the world through a pair of Warby Parker frames. Another satisfied customer.  

download(pictured: Me)

As someone who is almost entirely rudderless, I admire an organization with the plums to make a formal proclamation of values and direction.  The problem with these grand statements is that they often over promise and under deliver.  Warby Parker fancies itself as a “socially-conscious” business, but…

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About cherylgross

Fine artist, Illustrator and author of The Karpland Chronicles. Professor Pratt Institute and Bloomfield College. Motion graphic collaborations with poet Nicelle Davis include: In The Circus Of You, Becoming Judas and The Poster Reads; ACTIVE SHOOTER EVENT, travel the video poetry festival circuit. See resume at https://www.cherylgross.net for other accomplishments.
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